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Here are sample Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT-101) Exam questions from real exam. You can get more Salesforce Marketer (MKT-101) Exam premium practice questions at TestInsights.

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Total 152 questions
Question 1

Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.

Which setting should be configured in a send to identify the line of business sending the message?


Correct : C


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Question 2

A marketer needs to send emails to the creative team for proofing as part of an email campaign.

Which feature should help achieve this as an automatic flow?


Correct : C


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Question 3

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.

What should the NTO marketing team include in the email design to encourage a high response rate?


Correct : B


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Question 4

Northern Trail Outfitters is spending daily batch files of customer data to Marketing Cloud via file drops. When the Automation runs, the files are often empty and data points are not available for processing.

Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?


Correct : C


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Question 5

Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links.

Which personalization string should be appended as a parameter?

A)

MKT-101 Exam Question 5 Exhibit 1

B)

MKT-101 Exam Question 5 Exhibit 2

C)

MKT-101 Exam Question 5 Exhibit 3


Correct : B


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Total 152 questions