Curious about Actual AMA PCM (PCM) Exam Questions?
Here are sample AMA Professional Certified Marketer (PCM) Exam questions from real exam. You can get more AMA PCM (PCM) Exam premium practice questions at TestInsights.
Shane, a fan of Zmob mobile phones, wants to buy Zmob's new device, Detop, based on a new operating system. Despite critics panning the device in favor of competitors' offerings, Shane buys a Detop. Pleasantly surprised by Detop's quality, Shane advices his friends, Jana and Raul, to buy the device. Jana and Paul examine Shane's Detop, and Jana decides to buy one for herself, while Paul decides to wait for the prices to drop. In this scenario, Shane is one among the _____.
Correct : B
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Tamika wants to buy a pair of shoes. She is not sure of the exact brand or the type of shoe that she wants to buy. She goes from one store to another trying on different shoes. She settles for a pair of Laurin sports shoes that cost $70 from Queen and Lavad
a. Laurin sports shoes represent _____.
Correct : C
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A local Target retailer carries a variety of different items. A customer can find anything ranging from socks, DVD's, and sports gear to groceries. This is an example of the __________ carried by Target.
Correct : A
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Marielle Farm sells bakery and dairy products in the U.S. It sells three varieties of cheese, six types of breads, four types of jams, five types of cookies, and eight different varieties of croissants. What is the breadth of Marielle's product mix in this scenario?
Correct : C
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How can firm decrease the depth of the product mix?
Correct : B
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Total 316 questions