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Here are sample Adobe Marketo Engage Business Practitioner Expert (AD0-E559) Exam questions from real exam. You can get more Adobe Marketo Engage (AD0-E559) Exam premium practice questions at TestInsights.

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Total 50 questions
Question 1

An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.

What is a best practice when creating a scoring model?


Correct : B

A best practice when creating a scoring model is to look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers. This will help the marketer understand which behaviors and attributes are most indicative of sales readiness and assign appropriate scores accordingly.Asking the marketing team or importing a template may not reflect the unique needs and goals of the business.


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Question 2

A marketer decided to check the activity log of a person but does not find any activities as displayed below:

What is the reason the Activity Log tab is empty?


Correct : A

The reason the Activity Log tab is empty is that the person activity is filtered. This can happen when a filter is applied to the activity log, such as by date range, activity type, primary attribute, etc. To see all activities for a person, the filter should be cleared or adjusted.The activity log would not be exported by an API or emptied by an anonymous lead.


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Question 3

Katherine is putting together a report for leadership as part of her monthly operating review. She is wanting to be able to provide a breakdown of the total number of unique Companies by vertical that live in their Adobe Marketo Engage database.

What report type can she use to get this Company level view?


Correct : A

A Company Web Activity report can be used to get this company level view. This report type shows metrics such as number of visits, number of people, average pages per visit, etc. for each company in the database. The marketer can filter the report by vertical and date range to see how many unique companies by vertical are in their Adobe Marketo Engage database.A People Performance Report or an Account Performance Report will not show company-level metrics or allow filtering by vertical.


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Question 4

The Acme Case Study program contains the following assets and campaigns:

The A - Downloaded smart campaign contains the following trigger:

The A - Downloaded smart campaign contains the following flow steps:

A new person fills out the Content Form, which is embedded on the website. How will the acquisition program be captured for the person?


Correct : C

The acquisition program will be captured for the person automatically because the Content Form is local to this program. This is because Adobe Marketo Engage automatically sets the acquisition program for a person when they fill out a form that is local to a program for the first time. The Change Program Status flow step does not set program membership or acquisition program, but only changes the status of an existing member.The program does not contain any other mechanism to set the acquisition program for the person.


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Question 5

Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.

What is one new benefit Bhaskar will gain by implementing this new naming convention?


Correct : A

One new benefit Bhaskar will gain by implementing this new naming convention is that he will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint. This will help him score leads based on their engagement with different product lines across different programs. For example, he can create a trigger that fires when Program Status is Changed and Program Name contains PROD1, and then add a flow step that increases the score for PROD1 by a certain amount.Creating product-specific dynamic content or nurtures does not require this naming convention.


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