Curious about Actual Adobe Marketo Engage (AD0-E555) Exam Questions?

Correct : C

Default programs in Marketo are best suited for gated content scenarios for the following reasons:

One-Time Interactions:Default programs are designed for single interactions, like a form submission to download gated content. They don't involve ongoing sequences or nurture streams.

Triggers and Flow Steps:You can set up triggers within Default programs that respond to form submissions. These triggers can initiate flow steps like:

Sending the gated content via email

Adding the lead to a nurture program or list

Updating the lead's score or data

Web Form Integration:Marketo forms can be easily embedded into web pages and linked directly to a Default program for seamless processing of form submissions.

Correct : C, D

According to the Adobe Marketo Engage documentation, images and files can be added to the Design Studio and used in various marketing assets1.

While Adobe Marketo Engage accepts all file types for upload, only the major image types (JPG, PNG, GIF, etc.) will work in the email editor1.

Therefore, the correct answer is C. .jpg and D..gif, as they are both major image types that are compatible with the email editor.Reference:1:Add Images and Files to Marketo | Adobe Marketo Engage - Experience League

Correct : A, B

A Snippet is a type of asset in Adobe Marketo Engage that allows you to create dynamic content blocks that can be reused across multiple assets1.

Snippets can be used in two types of assets: emails and landing pages1.

To use a Snippet in an email or a landing page, you need to drag and drop the Snippet element from the Elements tab to the desired location in the editor2.

You can then select the Snippet you want to use from the drop-down menu in the Properties tab2.

Snippets can be customized based on segmentation rules, so that different versions of the Snippet are displayed to different audiences3.

Snippets cannot be used in forms or reports, as they are not supported by those types of assets.

Correct : A

An auto-responder email is an email that is automatically sent to a lead when they perform a certain action, such as filling out a form, clicking a link, or downloading a resource. An auto-responder email can be created using an email program or a smart campaign in Marketo. To ensure that all subscribers receive an auto-responder email, regardless of their Unsubscribed or Marketing Suspended status, the email should be marked as operational. Operational emails are emails that are considered critical or transactional and should always be delivered to the lead, unless they are Email Invalid or Blacklisted. To mark an email as operational, follow these steps:

In the Marketing Activities area, select the email program or smart campaign that contains the auto-responder email.

In the email program, go to the Email tab and click Edit Draft. In the smart campaign, go to the Flow tab and find the Send Email step.

In the email editor, go to the Settings tab and check the box that says ''This is an operational email''.

Save and approve the email.

By marking the email as operational, the email will bypass the communication limits and the Unsubscribed or Marketing Suspended filters that normally prevent non-operational emails from being sent. However, operational emails should be used sparingly and only for essential communications, such as confirmations, receipts, reminders, or notifications. They should not be used for promotional or marketing purposes, as this may violate the privacy and consent preferences of the leads and the email regulations of different countries.Reference:

Email Auto-Response

Operational Emails

What Is an Email Autoresponder and How It's Used in Marketing

Correct : C

Email Insights is a powerful reporting tool that allows you to analyze and compare the performance of your email campaigns across various dimensions and metrics1.

To find the click-to-open rate of your emails, you need to select theClick to Open Ratemetric from theMetricsdrop-down menu in the Email Insights interface2.

The click-to-open rate is the percentage of unique clicks divided by the number of unique opens.It measures how effective your email content is at driving recipients to take action after opening your email2.

To compare the click-to-open rate of your emails in July of this year and last year, you need to select theMonthdimension from theDimensionsdrop-down menu and use theDate Rangefilter to specify the time period you want to analyze3.

You can also use theComparefeature to see the percentage change in the click-to-open rate between the two time periods3.

Therefore, Email Insights is the report that the email analyst would consult to find the click-to-open rate of their marketing team's emails in July of this year and last year.

1:Email Insights Overview2:Email Insights Metrics3:Email Insights Dimensions and Filters