Curious about Actual Adobe Campaign Certification (AD0-E327) Exam Questions?

Correct : A

To meet the campaign requirements, the practitioner should first combine populations A and C using a Union activity, which will create a population that includes anyone from either group. Then, to identify those who should be excluded, populations B and D should be combined using an Intersect activity. This will identify recipients who are in both B and D. Finally, the Exclude activity should be used to remove anyone found in the intersection of B and D from the union of A and C. This results in a final targeting population that includes anyone from A or C but excludes anyone who is also in both B and D.

Correct : C

The requirement is to send an email every day at a specific time to individuals who have made a purchase in the last 24 hours. To achieve this, an Incremental Query activity is suitable because it allows the workflow to query the database for records that have changed (in this case, made a purchase) since the last execution. This activity should be scheduled to run daily. The Delivery activity is then used to send the email to the population identified by the Incremental Query. There's no need for a Cell activity as there's no mention of segmenting the population further, and no Intersection activity is required as there's no secondary condition to satisfy. Reference: This is based on the functionality of Incremental Query activities within Adobe Campaign Classic, which are designed to capture data changes over a period of time for targeted communications.

Correct : D, E

The two purposes of modifying workflow properties to keep the results of interim populations between two executions areD. To save data created with each run of the workflow to a list andE. To analyze data that is being passed between two activities in the workflow.

Saving data created with each run of the workflow to a list allows the business practitioner to keep track of the data generated by the workflow. This can be useful for analyzing the data and for troubleshooting any issues that may arise. Analyzing data that is being passed between two activities in the workflow can help the business practitioner to identify any issues with the workflow and to optimize the workflow for better performance.

Modifying workflow properties to keep results of interim populations serves several purposes, including saving data created with each run of the workflow for future reference, which might be used for analysis or reporting, and to analyze data between activities without needing to re-run the workflow. This can be particularly useful in understanding the behavior of the workflow and the data being processed. It's not about configuring schema (Option A) or modifying data on the fly (Option B), and while data can be exported for analysis, it is not the primary purpose of keeping interim results (Option C). Reference: These purposes are aligned with typical use cases in campaign management workflows where data retention and analysis are necessary for iterative development and improvement of campaign logic.

Correct : A

Adobe Campaign allows you to create and execute workflows that automate various processes and tasks for your campaigns.You can also monitor and troubleshoot workflows using different methods1.

To display the result of activities on their outbound transitions, followed by the label of the result as defined in the activity properties, you need to usethe Display progress information option.This option is available in the workflow properties (General tab) and it enables you to view additional information on each transition such as number of records processed, label of result, etc2.

In Adobe Campaign, to display the result of activities on their outbound transitions, along with the label of the result as defined in the activity properties, the operator can enable the 'Display progress information' option. This option provides visibility into the workflow's progress and helps to debug or analyze the workflow's behavior by showing the count and content of records being passed from one activity to another. Reference: The option to display progress information is a feature within Adobe Campaign Classic's workflow management that aids in monitoring and diagnosing the flow of data within campaign workflows.

Correct : D

The 'Delivery Throughput' report is used to visualize the distribution of actions (like opens and clicks) over time, providing insight into the reactivity of recipients following the delivery of a campaign. It can be used to observe the peak periods when recipients are most active in interacting with an email, thus indicating the peak period of reactivity. This information is valuable to marketing teams who want to understand recipient engagement trends and optimize send times. Reference: The Delivery Throughput report is a standard part of campaign reporting in Adobe Campaign Classic, offering temporal insights into delivery interactions.